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know me

As a passionate and innovative Product Designer, I thrive on transforming ideas into tangible solutions that enhance user experiences. With a keen eye for aesthetics and a deep understanding of user-centric design principles, I aim to create products that seamlessly blend functionality, usability, and visual appeal.

My design process is driven by a strong emphasis on research and empathy. By immersing myself in the user's world, I uncover their needs, pain points, and aspirations, enabling me to craft intuitive and delightful experiences. I believe that every design decision should be rooted in user insights, as it is their satisfaction and engagement that ultimately define the success of a product - they are the end-user!

Collaboration lies at the heart of my approach. I thrive in cross-functional teams, where I can leverage the diverse perspectives of stakeholders, engineers, and marketers. By fostering open communication and embracing different viewpoints, I ensure that the final product is a harmonious fusion of innovation, feasibility, and business goals.

My skill set encompasses the entire design spectrum, from sketching and wireframing to prototyping and user testing. I am well-versed in the latest design tools and methodologies, allowing me to efficiently iterate and refine concepts to perfection.

    • End-to-End design

    • Stakeholder management

    • Design strategy

    • Workshopping

    • Mentoring and Leadership

    • Cross-functional support & design alignment

    • Figma

    • Confluence

    • MS Loop

    • Miro

    • Chat GPT

    • Notion

    • HotJar

    • Research AI

    • Soft and hard (communication skills)

    • Design systems

    • Prototyping

    • IA / IX / UX flows

    • User stories & Journey maps

    • Presentational

    • UX Research

Awards & Recognitions

The Queen’s Awards for Enterprise (2020)

Led the Covid Hub 2020 design through to completion in 3 weeks - helping at least 74,000 users with their finances during the pandemic. With its huge success, it was awarded The Queens Award.

Property Industry Eye - ‘Rightmove launches new best price guide for agents’

Having worked on and led the new digital revolution as for how estate agents create and send a valuation report - we drove better engagement with consumers (vendors), and improved both efficiency and digital capabilities of this enhanced product, the Best Price Guide, with estate agents around the U.K.

Article link: Here

Companies & Brands I’ve worked for…

Recent work